Shaza - The new year Attar 2020 - 2021
The new year Attar "shaza" in Arabic means the perfume that is strong and vibrant.
It was a long year for everyone, few of our House members lost family members and friends this year, and many people had a hard time. We purposely made this oil in a way that resembles power and resilience and the will to overcome obstacles and challenges.
This oil is made from the rarest materials in the world. Few of those were thought to be impossible to distill and make in Perfumery until this moment. We went through and an enormous amount of effort, time, and cost to make this possible a challenge for ourselves and to prove to others that with enough will, commitment and dedication, everything is possible.
The total amount of this oil is 300ML. The entire content of this oil was all distilled or acquired personally by our house. No third-party materials or oils were used.
Like many of our oils and Attar, this one will open strong and flowery. Powerful and yet soft and gentle on the nose, a few seconds on the palette and clear rose and vanilla is present.
After a few minutes, 10 to 15 minutes, the oil will start evolving ultimately. A world of rare flowers and exotic notes will manifest. Midnight queen, one of the rarest flowers in the world, a flower that flourishes for a few hours at midnight and perishes with the first sunlight, is one of those notes. Japanese blue lotus, described by many as magical and unearthly mixed in perfection with first cut Taaifi bride cut rose oil Moroccan saffron oil. Black Halfeti rose a rose that grows in one place in the world, and that is the Halfeti city in Turkey.
The final nose is as magical and powerful as you can imagine from a composition that contains some of the rarest Musk and oud in the world, woody, leathery with clear rose and aromatic amber in the background. Powerful but not overpowering, vibrant but not intruding, sweet but not sugary.
A short description: this oil will be a perfect oil for someone who is not trying to smell similar to others buy yet does not want to smell quite different. The notes and the accord in this oil are remarkably familiar, so people will not perceive it as Strang or overpowering. Still, at the same time, it is like nothing else as the complexity and the materials that went in it will put a lifetime challenge to any designer or mass-produced perfume or cologne to dare come remotely close to this one.
As you see in the picture:
From right to left
1- a mix of some of the rarest Roses and absolutes containing (first cut bride taaifi Rose, first cut Isparta Rose, Indi rose, Moroccan saffron, cardamom absolute, frankincense absolute)
2- a mix of sandalwood oil (Mysore, Australian, and Himalayan)
3- a mix of few roses that never thought possible to be distilled for Perfumery, including Japanese blue lotus, Semper Tulip, black Turkish Halfeti Rose)
4- a mix of some of the most decadent and most potent oud oils in the world, including (Indian, Sri Lankan, Cambodian, Laos, and Japanese distilled kinam/Vietnamese)
5- in the small V-vial, a 100-year-old Cambodian gold dust oud oil
6- extract of the midnight queen (thought to be impossible to make until this moment)
7- pure ethical deer Musk
Extinct – Rarest – Cannot be found anymore. These are the rarest raw materials on the planet, museum-quality oils, those oils cannot be found, replicated, or re-generated. There are such very limited amounts that they get sold by the milligram. The people who work and deal with those oils around the world can be counted on one hand. The majority of the time, these oils will be restricted to royalties and billionaires. The lowest age of these oils starts from 50 years old going up to 500 years old. Anyone who holds one of these oils holds an experience that is exclusive to one human being on this planet. Only 0.0001 percent of the population will have the privilege of experiencing the power of this olfactory.
Very limited – Extremely Rare – Extremely hard to find. These are oils that it's simply a matter of time, and by that, we mean a few years before it goes to the previous category (extinct). These are oils that most probably were a symbol of luxury and opulence throughout the ages, and very few privileged people in history had the chance to enjoy them. Only 0.001 percent of the population will have the privilege of experiencing the power of this olfactory.
Limited – Rare – Hard to find. This is the lowest of the categories we have, but it's still considered by many as a pinnacle to express class, luxury, and taste in its most aromatic form. These are very limited oils, very hard to make, and very few have access to them. Those oils are not extinct, and we hope they won't be anytime soon, but they are simply rare because of the raw material they are extracted from, the process, and the quality in the making and distillation. Again, these are all 100% natural oils, very concentrated and very powerful, and they will dominate the comparison with any alcohol-based perfume or cologne in every single aspect, every single time. By maximum measurement, only 0.01 percent of the population will have the privilege of experiencing the power of this olfactory.
Water – Air – Fire – Earth
Flower/fruity – Oud/woody – Musk/animalistic – Ambergris/aromatic
Light: 3 to 5 hours
Middle: 5 to 7 hours
Long: 7 to 10 hours
Intimate: 1 to 3 feet
Personal: 3 to 5 feet
Aggressive: 5 to 10 feet
This oil: Extinct, Fire, Flower/Fruity, Long, Personal
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