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Where The Perfumist and big designer houses disagree

Where The Perfumist and big designer houses disagree!
Most Corporations / perfume brand names |
The Perfumist (Our House) |
We sell beauty and health products |
We sell art and olfactory experience |
Buy cheapest, sell highest, make the most out of it |
Buy the best sell the best make the best out of it |
Quantity, quantity, quantity then maybe quality |
Quality, quality, quality then maybe quantity |
People don’t know what they want we tell them what they want, and they buy it! |
People know what they want, we can make it for them. If we do it right then they buy it |
Out of a $100 Spend one dollar on the item itself and $99 on marketing and promotions |
Out of a $100 spend one dollar on marketing and promotions and $99 on the product |
What’s in the perfume doesn’t matter if it’s smells good and sells |
What’s in the perfume matters because if it’s good it will always smell good and sells out |
Make perfume that everyone likes |
Make perfumes that some will love, and others will hate |
Target the impulsive buyer, the inexperienced person |
Target the thinker, the connoisseur, and the expert |
The Goal is to make money, overcome competition and control the market |
The Goal is to give people an experience, enrich their life and senses, elevate their spirit and feelings through scent |
if no one can make it then it’s impossible to be made |
If no one can make it then we must |
Target the youth through sexual and hype-based advertisement and marketing |
Target the youth through explaining the beauty, power and value of nature, art, and individuality |
Keep the formula a secret, hide the contents, and never talk about the details |
List the name of the perfume or oil, the contents, and all the details of the sourcing and manufacturing |
The policy is based on the general naïve and uninformed person by publicly saying that you don’t use animal-based materials and then privately test on animals, use harmful materials, source from countries with unethical sourcing and cheap child labor. |
The policy is based on the knowledgeable and informed person. We do use animal-based materials, but everything we source and use is 100% NO-KILL, cruelty free, ethical and we never test on animals or source from unethical sources. |
Keep changing the bottle, the colors and the packaging based on the trends and the fashion |
Almost the same bottle and same packaging for the last 300 years |
Make it, grow it, sell it. Money is the end result |
Make it, grow it, keep it, legacy is the end result |
Make it familiar, simple and unchallenging |
Make it exotic, complex, and challenging |
Make sure the material is cheap and widely available for a remake |
Make sure the material is valuable and rare, make the very best out of it, then it won’t be possible to remake it even if we wanted to |
Understand the market, the segment, and the target |
Understand the spirit, the mind, and the element
|
The designer or perfumist job ends with the formula |
The designer or the perfumist’s job never ends as it’s a continuous process from sourcing, manufacturing, packing, feedbacking then continuous development. |
The owner of the house or the company rarely gets into the details of the work |
The owner of the house or the company is directly involved in all details of the work |
www.theperfumist.com