Born on March 13th, 1982, Ali Attar entered a family still surrounded by raw materials, old bottles, and inherited discipline. His birth marked the arrival of the tenth generation.

By September 15th, 1986, Ali was growing inside a House where scent was part of the walls, shelves, and daily rhythm. Mohammed became the bridge between Abd Al-Jabbar’s preserved methods and the generation that would reshape the House.

By April 6th, 1988, Mohammed Attar’s understanding of perfumery was shaped not only inside the family house, but also through old aromatic markets. Sacks of botanicals, jars, resins, woods, and dried materials taught him quality before anything reached the bottle.