By December 23rd, 2020, Shaza opened a new modern chapter for The Perfumist. Born after a difficult year, it carried resilience, memory, oud, florals, sandalwood, musk, and the strength of rare materials.

On October 28th, 2021, Ali Attar published the Kinam Oil Lab Test Certification. This placed rare material identity beside visible documentation, testing, and proof.

By March 24th, 2022, Malaysian Triple King showed how The Perfumist kept old distillation language alive through a modern release. Wild Malaysian oud, copper pot distillation, and single-batch scarcity carried the rare oud story forward.

By October 2nd, 2022, SEUFI showed the rare material world The Perfumist had protected for years. The aged oud oils proved that Ali’s modern work was built on depth, age, and private collection value, not surface branding.

On Thursday, November 23rd, 2023, Holiday Season Ultimate Attar entered The Perfumist’s modern archive. A seasonal moment became a limited collector piece through rare materials, small-batch preparation, and holiday memory.

By Sunday, December 31st, 2023, Ali Attar’s 2023 work showed a wider collector archive forming around rose, holiday attars, aged oud memory, and limited releases. The year proved The Perfumist was building an archive, not selling isolated products.

In November 2024, Ali Attar traveled through Japan to study rare woods, incense, and Japanese perfume culture. From Tokyo to Kyoto, the journey was not tourism. It was material study, comparing Japanese discipline with the House’s own knowledge.

By 2024, The Perfumist’s limited releases had become part of the House’s modern archive. Holiday elixirs, annual signatures, certificates, and small-batch presentation turned each release into a recorded moment for collectors.

By March 18th, 2025, Ali Attar continued developing the House through limited releases, rare materials, and collector-focused presentation. The work prepared the ground for expansion without abandoning the older rules.

In Eid season 2026, Private Oud 99 marked a major modern step for The Perfumist. Limited to 99 hand-signed numbered bottles, it became the House’s first fully realized alcohol-based Elixir while still carrying aged oud, natural deer musk, rose, and the discipline of the older oil tradition. “No samples. No refills. No second chances.”